GRANT JOHNSTONE : CAPE TOWN | SOUTH AFRICA
Real-Estate Authentic Lead-Gen System
An authentic lead generation system
01
Have a lead-generation system built for you on your own online-accounts that result in you attracting like-minded individuals that connect and resonate with you more authentically.
Persona Targeting
Quality Content
Quality Targeting
Lead-Gen Framework
02
ORGANIC TRAFFIC
PAID MEDIA TRAFFIC
Your Personal Brand Design / Strategy
Content Pillars /
Topics
Content Calendar
Posts, articles, videos etc.
Website
Meta
Meta
Followers Engagement Signups
Content + Context Alignment
03
Putting emotion & intention into your work and content is a very powerful way to allow individuals to connect with you on a much deeper level. This can be achieved by tieing your passions, interests, and your value-system into everything that you do & ensuring that it comes through in the content that you put out to your followers.
Being Authentic (Real)
Providing Real Value
Developing Trust
Content Pillars
04
Agents that are fully enrolled in the real-estate game receive lots more business opportunities. By putting out quality content that covers all the pillars, you are demonstrating to buyers and sellers that you are deeply connected to your own game.
Personal Brand
eXp Brand
Buying & Selling of Property
Lifestyle of Property
Geographic info
Pillar: Buying & Selling of Property
05
Your success is a factor of quality listings, in-depth targeting, and the ability to demonstrate value and close more deals. An effective lead-gen system will give you more authority in the real-estate game.
E
A
T
Staging
Targeting
Deal Making
Lead-Gen Funnel Process
06
Top, middle, and bottom of funnels allows you to keep feeding new users into your eco-system. Users first become page followers, then they start commenting, and then they sign up. Applying all 3 stages effectively ensures continuous growth. Going straight for stage 3 is more costly and results in huge drop-off.
Grow Followers
Increase Engagement
Grow subscribers / Signups
Paid-Media Process
07
Paid-media success is based on using appropriate quality content with the correct campaign-types, leveraging funnels at the right times, and targeting this to the correct audiences using geographic, interest & behavioural inputs. Narrow targeting is also important especially in luxury real-estate.
Quality Content
Create Campaigns / Funnels
Set up audiences
Manage / Tweak / Report
Paid-Media Platforms
08
Google will be the main driver of new traffic and then retargeting users to YouTube, and Meta. LinkedIn serves as a great platform to push out organic content from your content-library to drive long-term E.A.T. and which has a 8X higher trust factor
Google / Youtube
Meta (Facebook / Instagram)
Lead-Gen Sustainability
09
Follower loyalty is achieved by continuously engaging users using various touch-points to keep them interested, keep sharing valuable content, and to offer value-added deals.
Attraction: Hooking Users
Interest
Retention: Retargeting
Value
Expansion: Newsletter Signup
Longevity
Customer Life-time value
10
Maintaining good client relationships takes more than just providing updated content. Bottom-of-funnel call-to-actions are worthwhile to pull users into an active eco-system with a newsletter, lifestyle-membership, and lifestyle value-adds. A client database just to store contacts is not an effective solution.
Newsletters
Lifestyle Membership
Lifestyle Value-adds
Interest
Value
Longevity